The red carpet, shiny trophies, and glamorous ball gowns couldn’t overpower the presence of PR at Sunday night’s Emmy Awards . After months of planning, prepping, and dieting, on the night of the big event it all comes down to the three W’s; Who, What and Wear. Who are they, what are they promoting, and what are they wearing?
Nominees certainly have their hands full with preparing an appreciative speech and practising their ‘this is so unexpected’ reaction. For all others, the Emmy’s is an occasion to see and be seen at. Fashion designers and publicists prepare for weeks, what better promotion than two seconds of screen time on the red carpet pre-show?
Ten years from now few will remember who won the award for Host for a Reality or Reality- Competition Program, but chances are the Oscar de la Renta gown worn by Julie Bowen will be referenced for years to come. What to wear to an event as elaborate as the Emmy’s is as much an issue of Public Relations as personal choice. Whether you end up on the ‘Best Dressed’ List or the ‘What were they thinking’ list, this is a case of all publicity is good publicity.
Possibly the best example of PR at work during the 2011 Emmy Awards was seen in the apparent lack of tiger blood and Adonis DNA in Charlie Sheen's onstage presentation. The widely criticized star geared his appearance more as an apology rather than the 'violent torpedo of truth' style chaos he is known for. Charlie praised the team working on Two and a Half Men, and was full of well-wishes for the upcoming season. What did you think of Charlie's attempt for damage control, is he 'winning' in the world of PR?
Was this all just an example of strategic PR practitioners at work, or is this really the new Charlie?