The red carpet, shiny trophies, and glamorous ball gowns couldn’t overpower the presence of PR at Sunday night’s Emmy Awards . After months of planning, prepping, and dieting, on the night of the big event it all comes down to the three W’s; Who, What and Wear. Who are they, what are they promoting, and what are they wearing? Nominees certainly have their hands full with preparing an appreciative speech and practising their ‘this is so unexpected’ reaction. For all others, the Emmy’s is an occasion to see and be seen at. Fashion designers and publicists prepare for weeks, what better promotion than two seconds of screen time on the red carpet pre-show?
Ten years from now few will remember who won the award for Host for a Reality or Reality- Competition Program, but chances are the Oscar de la Renta gown worn by Julie Bowen will be referenced for years to come. What to wear to an event as elaborate as the Emmy’s is as much an issue of Public Relations as personal choice. Whether you end up on the ‘Best Dressed’ List or the ‘What were they thinking’ list, this is a case of all publicity is good publicity. Possibly the best example of PR at work during the 2011 Emmy Awards was seen in the apparent lack of tiger blood and Adonis DNA in Charlie Sheen's onstage presentation. The widely criticized star geared his appearance more as an apology rather than the 'violent torpedo of truth' style chaos he is known for. Charlie praised the team working on Two and a Half Men, and was full of well-wishes for the upcoming season. What did you think of Charlie's attempt for damage control, is he 'winning' in the world of PR?
Was this all just an example of strategic PR practitioners at work, or is this really the new Charlie?
Before I get to your question, I have to say that Julie Bowen looked amazing in Oscar de la Renta. Lea Michele looked great in Marchesa. I wasn't digging Gwyenth Paltrow's Pucci ensemble. Red was definitely the "it" colour on the red carpet.
ReplyDeleteIn regards to Charlie Sheen, I think his people realized that it was time to put the madness to an end so he went to the Emmy's to wish his former show all the best. In the end, Charlie got the last laugh since he got $25 million from CBS and will earn over $100 million from syndication profits.
It's very weird to think that Charlie Sheen and good PR would have anything to do with each other, but at the same time, could that also be because his entire "torpedo of truth" thing was also an elaborate PR plan? I'm not sure. It's hard to tell which of his new faces is more authentic. I wasn't sure if I believed him during the Emmys, but it was just nice to see him not be crazy, if that makes any sense. I feel like his people are slowly trying to fix his credibility and I'm looking forward to new developments!
ReplyDelete