Monday 31 October 2011

The $18 million PR stunt



The world is in mourning. How could this be happening? Theirs was a love that should have lasted. Right? Of course not. Kim Kardashian filed for divorce this morning, ending speculation to the rumours that the "American Royal Wedding" was nothing more than a publicity stunt. A great one for her, mind you, allowing to her cash in on her wedding photos for a rumoured $18 million.


Her publicist is likely pulling out her hair that the reality-star has ended her whirlwind 10-week marriage to basketball player Kris Humphries. While there are likely some that doubt this was a sham marriage, this is a woman who has made her empire by becoming famous for her publicity.




• Along came the sex tape – A star is born

Keeping Up with the Kardashians airs on E! network, following the lives of her and her sisters while they date famous men and make silly faces. It has been on for 7 seasons (This is why you don’t get nice things, Americans)

• Dates exclusively famous men, typically athletes

• “Designer,” entrepreneur, Mastercard maker – Kashing in on anything/everything



So my question is this: Why do people care? This story is a top news item on many legitimate news sites along with gossip blogs.

Do you care? Tell us why.

Is this the most lucrative publicity stunt in recent history? Do we have a new J.Lo or Elizabeth Taylor, or just a new Paris Hilton?

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