Fall is here.
NFL football has started and with that comes a whole new level of commercials that even non sports lovers can appreciate. One in particular peaked interst. The new Dr. Pepper 10 commercial which uses the slogan "It's not for Women." This low calorie pop is trying to target men, and specifically NOT women.
- Is using subtle sexism a good way to sell a product?
- Will men actually buy and drink a low calorie pop?
- By NOT targeting women, are they in a way doing the complete opposite? (if someone tells you not to do something, you want to do it even more)
- Is this a risky move on Dr. Peppers part since women are usually the ones doing the grocery shopping?
Steve Jones has written a book called "Brand Like a Rockstar" and explores the idea that companies can approach marketing the same ways in which AC/DC, KISS or Lady Gaga have created a brand image for themselves. Realizing that being different draws attention and makes you memorable and Dr. Pepper is on the right track, creating buzz around this controversial advertising campaign.
Do any other brands stand out as breaking boundaries in advertising and "brand like a rockstar?"