The disruptions began yesterday and continued today even after RIM announced this morning that the problems were resolved. Hours later the company offered an explanation for the continuing problems. A core switch failure within the company’s own infrastructure is to blame.
Social media today provides a number of outlets for consumers to voice their frustrations and for companies to communicate with customers. Blackberry’s latest disruptions have provided lots of buzz on Twitter and other internet blogs.
Phone companies sent out tweets about the issue:
Blackberry even took to its Twitter account to communicate with consumers:
BlackBerry“Message delays were caused by a core switch failure in RIM's infrastructure. Now being resolved. Sorry for inconvenience.”
Tweets referencing the iPhone:
esmeeworld“seriously why is my blackberry service still not working . want an iphone now grrrrrr.”
Many Blackberry customers have tweeted about the rivalry between the iPhone and Blackberry, some expressing their interest in switching over.
The desperate tweets from Blackberry users reveal just how much people really identify themselves as either Blackberry or iPhone users. They also reveal how much we rely on e-mail and messaging services. Two days of disruptions have left many people questioning their loyalty to Blackberry.
Do you think we rely too much on our smart phones?
Are you a Blackberry or an iPhone user? Would you ever switch over?